4 Ways to be a Productive Advertising executive in Nigeria

The Advertising and Marketing industry is a versatile one with lots of opportunities and potentials. The industry keeps evolving and comes with its own fair share of demands and attention especially if you are in a busy agency or deal with a handful number of clients.

We have come up with four key ways to remain productive and stay on top of your game.

  • Plan your tasks: The first thing about time management and staying productive is to plan the work you have to do. Set aside 15 minutes the night before orat the start of each day or to create a to-do list for your upcoming activities and to also prioritize the ones you think is important. Decide which day you think is best and commit to it. This will save you hours and increase your productivity.

 

  • Prioritize the important things: If you could only achieve one thing today, what will it be? Focus on the critical things you need to achieve when starting out your day.

 

  • Automate and delegate tasks: This is something we all are not really used to. As an advertiser you have to take advantage of automating processes and tasks, it saves you alot of time and effort. A very good example of what you could automate is your advert placement processes. Y using Adsdirect for your ad placement, most of your worry and stress is gone.

 

  • Start now: However tasking and overwhelming your to-do lists are, you need to take a step to start now. It’s important to begin. For example, if you want to write a book, write one word on a piece of paper. Expand this one word into a sentence, then a paragraph, and before long you will complete the entire chapter. What steps can you take now? Don’t wait; do it!

AdsDirect — The Future of Advertisements in Nigeria

According to a Statista data, 23.1 billion US dollars was spent on Advertising in the Middle East and Africa in 2016. $24.25bn has been projected to be spent this year and by year 2020, the figure should be well over $27.49bn.

This infers that advertising works. Every company wants to get “what they do” in front of the whole world without breaking a sweat. It is one of the reasons we wake up everyday and go to work, we want to work harder, so we can acquire larger percentages of the market share.

Like the saying goes, nothing good comes easy. Every industry has one challenge or the other and the the advertising industry is not left out. Few of such challenges include convenient placement of ads on desired platforms, price transparency, data availability and accessibility, and general process efficiency in the value delivery work-flow; both for agencies, advertisers and publishers.

It is a ton of issues especially when you consider the general lack of data in Africa, across sectors; well, lack of clean, accessible data.

At AdsDirect, we’ve decided to solve some of these problems for the different stakeholders in the value chain: from helping publishers list and automate sales of their ad inventory, to automating the agency workflow so agencies can keep delivering value at a fraction of their process costs today, we want to help every player in the value chain derive best value for their money and/or asset.

And we are not leaving any one out; whether you are a one-time advertiser looking for the best place to your ad e.g a newly wed, or a big spender looking to automate and track your media buying, we’ve got you covered. Well, we intend to have you covered, much of our work is in developing the rich repository of insights, and data that you require to make informed advertising decisions, whilst we provide the tools to ensure that you do not break a sweat in the process.

Of course, this is not all the scoop on the future of advertising, it is just the appetizer. Stick with us, we’ve got lots more for you.

Reach millions of listeners on Radio in Lagos

Adsdirect is a web platform automating the advertisement process in Nigeria and all channels can be accessed ranging from Print, Billboards, TV, Radio, Blogs, Cinemas, Out-Of-Home and transit. Now let’s take a close look at radio…

Nigerians listen to Radio every time, especially when on the move. While in traffic, radio becomes everyone’s companion all through the journey and whatever information is disseminated at that time is clearly received by the audience directly. Statistically, Radio is one of the most widely utilized amongst other media. and with the large audience, there is always an opportunity to advertise and reach a broad number of listeners with different demography.

On Adsdirect, we have listed the top radio stations in Lagos with their advert slot and Prices for you to select from and leverage on. When you select an adslot and radio station, you can make payment, upload your Radio jingle and Adsdirect will ensure your advert is aired. The beauty of this is that you can carry out all these from anywhere in the world!

Simply visit adsdirect.com.ng

4 Qualities every Nigerian Advertiser should Possess

It is important for you as an advertiser to possess qualities that will propel your career to the top. These qualities will convince potential clients to do business with you, and if they are lacking, might chase them away because knowing the qualities of an effective advertiser can help a business person hire the right agency/advertiser confidently.

Read the 4 qualities brands usually look out for in an advertiser:

1. Conviction

Brands wants an advertiser with the conviction to sell their product irrespective of the medium or platform in use. As an advertiser, you should understand your craft, believe in your work and put the success of your clients first.

You must be able to stick to what you believe and think will work for the product. Go with your gut, you just might be right.

2. Detailed Knowledge of the Product

Knowledge is power. As an advertiser, you need thorough knowledge of your client’s business. It sends a soothing and comforting message to the customer on how you are the right person for the job. This will also facilitate trust between you and your clients.

3. Honesty

No one wants to be told a lie, really. Honesty in advertisements is important. Marketing gimmick and tricks will catch attention, but they likely won’t sell the product or retain customers if there is an iota of lie in the campaign. You need to be honest with your adverts and campaigns as this will have a long term effect on who adopts or buys the product.

4. Perception

An advertiser should have a good perception of his audience’s perception. An advertiser should have an understanding of how the audience reads or listens so as to create an ad in the right context.

Visit Adsdirect.com.ng to make your advertising journey easy and seamless.

Transit Advertising in Lagos, And Why You Should Use It

Transit advertising is a form of Outdoor advertising placed on or inside the public transport vehicles. The popular ones in Lagos are the red Lagbus and the Blue LAMATA BRT buses.

Transit advertising can be external or internal. External transit advertising involves wrapping the buses with SAV stickers while Internal usually involves displaying ads on digital LED screens in the buses, airing an audio playlist containing ads or placing stickers on the seats and sides of the buses.

Compared to other form of Outdoor Advertising, Transit is relatively cheap. It delivers to varied audience, the audience can’t ignore your ads as long as they are riding inside the bus or riding on the same route with the bus.

BRT buses journeys through various part of Lagos, displaying adverts to visitors, Lagosians over and over again. You can buy advert slots on BRT Lag buses on Adsdirect. It’s easy, fast and reliable.

Tips To Make Your Offline Advertising Effective

As fast paced, connected and automated as the world is today, offline advertising is still in vogue and it as effective as it can be. We have come up with a list of 5 things you can do to make your offline advertising more effective than what it currently is:

Have An Online Component Of Your Offline Campaign

Find a balance between your offline campaign and your online campaign. Be as flexible as you can be. Don’t disregard offline campaigns because you feel the world has gone digital. Whatever you do offline, make sure there is an online version in order to compliment it and make it much more effective. If you have noticed, The top industry brands, no matter their level of online presence, they still make room for offline advertising. The world is digital, Google seems to be the power engine, but we still see them on our billboards and TV Screen.

Know Your Niche

There are billboards everywhere, but doesn’t mean your ads can go up on all of them. Societies today are segmented even up to residential areas and work spaces. If your product is something you think the upper class can afford, don’t put it in the suburbs. That’s waste of money and your ad becomes ineffective. Make sure you are reaching your target market.

Be Simple

Don’t bombard your advertisements with various kinds of information; it is not a Notice Board. What do you want your audience to do? Most of them get to see those billboards or commercials for few seconds, take that opportunity and drive home your point. Simply and boldly communicate the information that will enhance actions.

Take a survey

To be sure your ads are working, ask new customers where they discovered you from. This will enable you focus on what’s working and cut down on what’s not. Get feedback also from existing customers on what can be improved on.

5 Ways To Make the Most of Your Billboard Ads

Consumers are usually engrossed in their smart phones, while talking, walking, even the ones on the road. This doesn’t mean we should ignore billboards, instead, it is time to be more deliberate about the way we advertise on billboards because they are still relevant and can have powerful branding impact on the consumer.

Less is more

Ads should have less words and less words. Billboards are usually on the highway, which means less time for a particular individual to take in the information. Wordy billboard ad will most likely not be consumed efficiently given the estimated 6 seconds industry average time for reading a billboard.

Hit the nail on the head

Billboards are perfect for quick messages. It is a secondary advertising medium which is usually ideal for brand awareness as opposed to engaging consumers. Print, Television, Radio are better media than billboard when you want to interact with the audience. On Adsdirect, we have a wide range of ad slots across all medium and media houses to pick from.

Be careful of logo size

Billboard ads can be quite expensive. And so there is the possibility of wanting to exhaust all the spaces on the ad slot of the billboard. Extra large logos can distract people from the main content you want them to pass across

Keep it simple

Keep your message as simple as ABC. Now is not the time to play with words or vocabularies that are buried deep in the dictionary. Be as simple as possible.

The more the Billboards, the better

The higher the frequency at which you can get your ads in front of people the better. Your ad on one billboard cannot be as effective as when they are on multiple billboards at different locations given the different traffic, visibility and sizes. There are numerous billboard slots in Nigeria, you can find them on Adsdirect, and make purchases as well.

Requirements For Change of Name in Nigeria

Getting a new name in Nigeria is pretty straight forward. There are very few paper works involved, It doesn’t require a lot of processes, neither is it as stressful as we might have been made to believe.

For the sake of this article , I’ll classify the reasons people change names into two categories.

1. For Marriage purposes

2. Other purposes.

As a married man or woman, the legal document you need to change your name, is your marriage certificate given to you by the court or any of its affiliate.

And if you belong to the “other” category, you’ll need to get an affidavit, a signed document of affirmation that can be used as an evidence in court that you’ve changed your name. To get an affidavit in Nigeria, walk into any court around you, sign some papers and you’ll be done in no time.

With a marriage certificate or an affidavit, you can now go ahead to publish your “change of name” notice in a newspaper of your choice. This process is also required and has been made easy on Adsdirect.

On Adsdirect, you can upload a screenshot or PDF copy of your legal document (Marriage certificate or affidavit), select the newspaper of your choice, make payment and you are done. Easy peasy!

5 Offline Marketing Advice For Nigerian Startups in 2017

No matter how “connected” we all are, there are still parts of our lives that remain offline. If it is time for your start-up to go beyond online ads to a broader offline campaign, then this is for you.

No form of advertising, whether offline or online, is particularly superior to the other though, it all depends on the purpose of your ad, the target audience and what you think is best.

So, here are 5 points to note:

Have A Top-notch Design /Content

Let your advertisement materials stand out. Beyond getting your Ad placed in the most crowded place in town, or in a place where your target audience are, also find innovative ways to get your message across by providing visual contents that will sway your audience off their feet. Keep it short and simple.

Make Your Promotional Products Prominent

Whether it is a billboard, or newspaper, or TV commercials, always make sure your promotional products are visible and your ad includes the necessary information that will drive up sales. Such as: Your website address, Contact details, Endorsements (if available) ETC

Integrate Your Offline Campaign With The Online One

Brands needs to showcase their product in front of their audience consistently to increase brand recall. Running your advertisements simultaneously online and offline increases brand awareness and drive home your campaign goals faster.

Make The Most Of Your Location/Platform

It is not enough to go offline. You must make sure that your target audience are truly in the location of your choice and are indeed the ones that should be seeing your ads when it is being aired. This will tell eventually when advertisement needs to convert to sales.

Monitor Your Campaign

Monitor your campaign and advertising slot. After putting it up there, although rare, some times, something might go wrong. It could be a storm or an accident that kicks your ad out of place. Make sure your advertisements shows when dues and for the particular duration of time required.

Monitoring your offline Ads can be time consuming but with AdsDirect, you are sure to have a quick smooth and easy sail.

Choosing The Right Channel For Your Advertisements

Strategically grabbing the attention of your target audience is pivotal in effectively selling your product / service offerings; and this can only be achieved by leveraging the ideal medium that connects with their emotions directly or indirectly.

That is why Advertising is serious business; selecting the right channel requires prior research, understanding your business and the market mix, the volatility of your target audience and customers as well as industry and technology trends.

Here’s a list of some of the conventional advertising platforms:

Outdoor advertising

This category of advertising includes running ads through traditional and digital billboards. Transit also comes under this category. It has the capability to reach millions of Nigerians in the city given a specific time period. It is usually expensive but effective. Businesses that use this platform are usually not directed to a specific target market but to the general populace.

Print Advertising

Print advertising is one of the oldest platforms. It is cheaper than the Outdoor and Radio advertising and covers a particular set of people; of course, those that can read and write, and then other metrics can be used depending on the type of niche of the Print. Most businesses who use Print are usually targeting “Educated Users” in the middle/upper class…and/or the political elite.

TV Advertising

Tv ads are also one of the oldest, it is usually used to reach a vast network of individuals. It is best to use TV ads to reach audiences that might be interested in something similar to the content the TV airs at that point in time rather than something totally unrelated. For a multi-dimensional TV network, tailoring your ads to audiences of particular shows works perfectly. And TV ads rate are usually dependent on the particular TV in question: a very popular TV Station will charge more than a less popular one.

Radio

Radio broadcast is usually able to reach a large number of people, just like the Outdoor advertising. Radio ads are usually cheaper than Outdoor advertising. Large and small business makes use of Radio. To define the kind of audience that might be listening to your ads, you might want to access the kind of content the radio shares.

The options are wide, and a brand must be careful when choosing any particular medium in order to know its limitations, monetary costs and if it is what the business really needs at that point in time.

With Advertising, consistency is more…and precision is king.

So which Medium should you use?

Well, that’s a good question, but the more important question is “Who do you want to reach?”

What’s their social class; educational status, profession and/or professional affiliations, religious and political inclinations and sentiments, age group, gender and hobbies, location, fears and beliefs?

Truth is, the more you know about your target, the more likely you’d reach them.

Advertising is like fishing; If you cast a net, even if it is the most expensive net, cast by the most experienced fishermen, if it isn’t in the right waters, it’ll all have been a waste of time and effort.